MEDIA CHOICE: Caroline Marshall, the editor of Campaign, was sick of the election coverage until she saw a recent Spectator promotion in association with WH Smith

"This campaign ran in about 75 retail and travel points and

featured 7ft cutouts of William Hague and Tony Blair reading The

Spectator. A backup poster campaign featured the strapline: 'Biased? You


"These days, all publishers are trying to stand out and here is a case

study of striking creative work, co-ordinated with editorial and

positioned in the right place at the right time. It's amazing how much

pounds 30,000 can buy if spent wisely."

Client The Spectator

Media planning and buying Kimberley Fortier, publisher; Alex Van

Straubenzee, circulation manager

Creative Boris Johnson, editor; Jonathan Wateridge, cartoonist

Brief Hit readers hard, with humour, at the point of sale. Make the

election even more laughable