"Which is where the 'spangly' poster, currently to be seen outside Waterloo station, comes in. You can't miss it. They have created a three-dimensional effect, using sequins to mimic the multiple facets of a diamond. The result dramatically reflects the light and creates a sparkle that sums up the appeal of a diamond. All in all a compelling message - and a great contrast to a drab, rainy London - and one which I will ensure my other half gets to see before he sets out to do his Christmas shopping."
Client: Diamond Trading Company (De Beers)
Medium: 48-sheet poster
Media planning: Emma Burwood and Stacey McRae at MindShare
Media buying: Eleanor Iordanou at MindShare
Creative: J. Walter Thompson
Brief: Target men with the idea of diamond jewellery in the
pre-Christmas build-up
