MEDIA CHOICE: Clare Conley, Campaign's media reporter, loved Nike's "Art of Contradiction" supplement in Glamour

"The cover of this 22-page booklet for Nike Woman uses an

innovative mechanism in which the female figure has the feel of the side

of a matchbox. This sets the "fiery" tone of the booklet which

humorously targets streetwise tough girls. It shows the clothes in

action with pull-out badges and cards which are bound to appeal to

Nike's younger audience. Girls are also more likely to keep this little

colourful book than a throwaway catalogue insert."



Client: Nike

Medium: Sponsored supplement bagged with Glamour

Media planning and buying: David Wilding and Cathryn Gillibind at

MindShare

Creative: Wieden & Kennedy Amsterdam

Brief: Tie up with Glamour, with editorial in keeping with the book



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