"The cover of this 22-page booklet for Nike Woman uses an
innovative mechanism in which the female figure has the feel of the side
of a matchbox. This sets the "fiery" tone of the booklet which
humorously targets streetwise tough girls. It shows the clothes in
action with pull-out badges and cards which are bound to appeal to
Nike's younger audience. Girls are also more likely to keep this little
colourful book than a throwaway catalogue insert."
Client: Nike
Medium: Sponsored supplement bagged with Glamour
Media planning and buying: David Wilding and Cathryn Gillibind at
MindShare
Creative: Wieden & Kennedy Amsterdam
Brief: Tie up with Glamour, with editorial in keeping with the book
