So, as you're stood there along with the massing hordes waiting for that elusive 137, rather than looking at the ad, you actually find yourself in it, enveloped by it. Which, I would say, is one of the most defiant two-fingers up to Ken and his congestion charge by any car advertiser yet."
Medium: Adshel poster sites at bus stops
Media planning: Rachel Gascoyne-Day at Manning Gottlieb OMD
Media buying: Jonathan Durling at Posterscope
Brief: Use new techniques to make the outdoor creative for Nissan really