"Walking along Dean Street on a cold and wet morning, I found this
leaf stuck to the pavement. In an instant it made me realise that no
matter how cold it was going to get in Soho in the coming months, it was
going to be a lot worse for the kids in Afghanistan. To call this
ambient media is to do it a great disservice.
It is a simple, yet complete, demonstration of the proposition. It is a
great piece of advertising/media. I wish it had been my idea."
Medium: 5,000 autumn leaves distributed around London
Media planning and buying: TBWA/GGT Direct
Creative: TBWA/GGT Direct
Brief: Urge the public to donate money ahead of winter in Afghanistan
using cost-effective and eco-friendly ambient media