MEDIA CHOICE: Eleanor Trickett chooses the wehavemoved.com ad in the Evening Standard’s special early morning mayoral election edition last Friday

’I’ve always had a soft spot for planners and buyers that stick their necks out. Like the special Sainsbury’s carrier bag ad in the middle of the Oscars coverage, this audacious little number had more than a few bob riding on the presumption that Ken Livingstone would win. How horribly embarrassing things could have been if Shagger Norris had romped home.

’I’ve always had a soft spot for planners and buyers that stick

their necks out. Like the special Sainsbury’s carrier bag ad in the

middle of the Oscars coverage, this audacious little number had more

than a few bob riding on the presumption that Ken Livingstone would win.

How horribly embarrassing things could have been if Shagger Norris had

romped home.



’And it’s not as if the company has just borrowed Ken’s name to slap on

top of any old ad that has been running for a fair while. This is a very

sweet sentiment, nicely executed, furthermore proving that not all

dotcom ads are a load of nipples - sorry, rubbish.’





Client: wehavemoved.com



Medium: Evening Standard



Media planning: Peter Cannon at Conquest



Media buying: Rob Forrest at Conquest Creative Conquest



Brief: Spot opportunities to advertise alongside events where someone,

or something, is moving.



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