MEDIA CHOICE: Eleanor Trickett chooses the Xfm breakfast show-branded sandwich bags that have been swaddling her cheese ’n’ pickle on granary over the past fortnight

’As more and more Londoners become aware of Xfm, its advertising has been popping up in more and more places, but this latest salvo in the guerrilla campaign is perhaps the niftiest yet.

’As more and more Londoners become aware of Xfm, its advertising

has been popping up in more and more places, but this latest salvo in

the guerrilla campaign is perhaps the niftiest yet.



’The outlets using this breakfast sandwich bag were well chosen to reach

all the bacon sarnie-chewing van drivers on their way to their first job

of the day, as well as all the other people that must have wondered who

’this man’ was and tuned in at the first opportunity. I, of course, know

who he is: he’s the gorgeous Tom Binns, the saviour of London

breakfast-time radio, and I implore you all to tune to 104.9 every day.

Whether or not you like bacon sarnies.’





Client: Xfm



Medium: Sandwich bags



Media planner/buyer: Claire Curran, Cake



Creative: Cake



Brief: Run a teaser campaign to support the 6-sheet posters using a

medium reflecting the irreverent nature of the show.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content