MEDIA CHOICE: Eleanor Trickett picks the giant Maryland Cookies that have been mysteriously invading London

’I first became aware that there was something afoot while listening to Xfm the other morning and hearing the sports reporter, Helen Chamberlain, fluff her broadcast as she was so anxious to get out to Trafalgar Square and make acquaintance with the 40-foot cookie therein. In the end, the producer let her do an outside broadcast.

’I first became aware that there was something afoot while

listening to Xfm the other morning and hearing the sports reporter,

Helen Chamberlain, fluff her broadcast as she was so anxious to get out

to Trafalgar Square and make acquaintance with the 40-foot cookie

therein. In the end, the producer let her do an outside broadcast.



’This is clearly, therefore, a very clever use of the outdoor medium

with oodles of PR value. My one criticism, however - and perhaps this is

what happens when you get a Midlands agency attempting a London campaign

- is that many of the smaller cookie sites were in rather deserted parts

of the capital. Ho hum - nobody’s perfect. Can I have a pack,

please?’



Client Maryland Cookies

Agency Cogent

Medium Ambient media, fly-posters and 3-D posters

Media Planner Tracey Follows, Cogent

Ambient Media Company Cunning Stunts

Brief Find different ways of using conventional media to differentiate

Maryland and raise its profile



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