MEDIA CHOICE: Francesca Newland, Campaign's news editor, thinks Monkey and Al's Christmas TV viewing guide is a great idea

"The buzz surrounding Monkey and Al means that people will bother

to flick through the insert, which will appear in TV listings

magazines.



The pair has also selected a really credible list of programmes to

watch, which cleverly highlights the range of shows available on ITV

Digital."



Client: ITV Digital

Medium: Booklet insert in TV listings magazines

Media planning: Craig Wills at Naked Communications

Media buying: Richard Peters and Martyn U'ren at PHD Creative Mother

Brief: Increase awareness of the quality and diversity of the content of

ITV Digital



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