"The creative features a cartoon family of TV addicts called the Butterkists, which work well in the wake of The Osbournes. The ads are executed with economy and charm and their unique positioning means they will become part of every Mirror-reading couch potato's daily routine.
"Accompanied by the endline 'watch TV, eat Butterkist' this campaign is a good example of medium and message working in harmony."
Client: Trebor Bassett
Medium: Ad sites in The Daily Mirror's TV listing column
Media planning and buying: Danny Lloyd at Carat
Creative: Michaelides & Bednash/Idle Industries
Brief: Extend the popcorn brand's popularity beyond cinemas by linking
it to TV viewing