MEDIA CHOICE: Gordon MacMillan chooses the fold-up map which advertises Channel 4’s Summer of Love season

’If you’re a little shaky on the key events in music and drug culture that started with Ken Kesey and the Summer of Love, Channel 4 has produced this very useful guide to coincide with a week of programming charting the main events of the past 35 years.

’If you’re a little shaky on the key events in music and drug

culture that started with Ken Kesey and the Summer of Love, Channel 4

has produced this very useful guide to coincide with a week of

programming charting the main events of the past 35 years.



’It looks like a map of the New York subway system - everything sprawls

out from Kesey’s Magic Bus that toured the US in 1964 fuelled by acid

and the music of the Grateful Dead.



’Although it was produced as a one off, the tip-on works as a brand tool

that people will hang on to and pull out to impress friends as they

struggle to remember exactly when Acid House became Happy House and when

the Happy Mondays swanned into the Hacienda.’



Client Channel 4 Medium Tip-on in magazines

Media strategist LisaAitken, Michaelides & Bednash

Media planner/buyer Nick Durrant, BMP OMD

Creative The Creative Partnership

Brief Reflect the on-air experience of the Summer of Love series off-air

in a way that drives viewers to the channel



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