"Absolut's takeover of the cover of October's Sleazenation is, as
you'd expect from both brands, more stylish than the usual covermount.
The lenticular cover creates a hologram effect with a bottle of Absolut
Citron on the back cover and alternates the words 'Absolute' and
'Absolut' alongside 'Sell Out' on the front. Sleazenation leveraged the
ad deal for editorial effect to write a feature on selling out."
Client: Seagram UK
Medium: Covermount on Sleazenation
Media planning and buying: Anthony Swede at Manning Gottlieb Media
Brief: Use lenticular technology as part of a genuinely collaborative
project with Sleazenation