"To support this, it has entered into the perfect sponsorship, taking space on the shirts of all the combatants in the recent BDO World Championship at Lakeside. Goliaths such as Andy 'The Viking' Fordham (pictured) sported the Bentos logo as they appeared during the BBC's extensive coverage of the event. The Bentos brand is an immaculate fit with both the live and broadcast audience of the darts. The only shame for the brand was that, with an array of British talent on show, a Dutchman won the tournament."
Client: Fray Bentos
Medium: Shirt sponsorship
Media planning and buying: Gavin May at Naked Communications
Brief: Leverage the core creative idea of celebrating real British men
and real British pies