'While strolling along the Thames after a meeting with a Waterloo-based agency, something suddenly seemed different. Under the shadow of the London Eye, an island had appeared.
'The island, shaped like a huge vodka bottle, caught my attention. The bright colours of Absolut Citron made me crave a glug of the hard stuff to stave off the autumn chill.
'The location of the island couldn't be better: right under the London Eye and opposite the main attractions in County Hall to catch the attention of the thousands of visitors and workers milling around.
'The island is a great way to encourage people to drink Absolut Citron outside the summer months. The floating paradise is difficult to reach unless you have a boat, so a quick diversion to the local Thresher may prove more fruitful.'
Client: Absolut Vodka
Medium: Ambient
Media planning and buying: Anthony Swede at Manning Gottlieb Media
Creative: TBWA/London
Brief: Create impact for the Absolut brand.
