MEDIA CHOICE: Ian Darby, Campaign's acting media editor, chooses ITV Digital's signed pictures of its advertising hero Monkey in restaurants

"Now that Monkey is famous he needs one of those dodgy framed and

signed pictures in local cafes to remind everyone that he is on a par

with Hale and Pace or Suggs from Madness. This is a great idea to push

the ITV Digital creative on to the street, particularly now that Monkey

is becoming overawed by his fame in the ads. I just hope he doesn't take

Johnny Vegas with him for the full fry-up."

Client: ITV Digital

Medium: Autographed fan cards in local cafes

Media planning and buying: Jim Dowling at Cake

Creative: Mother

Brief: Get people talking about ITV Digital with an ambient extension of

the ad campaign

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