MEDIA CHOICE: Ian Darby, Campaign's acting media editor, picks Bombardier's well-timed ad in The Daily Telegraph

"This ad on the front page of The Daily Telegraph appeared the day

after England's Test victory against the Aussies and Mark Butcher's

glorious innings.

"Turned around at impressive speed (given that nobody gave England a

hope of winning), perfect for the Bombardier brand and right next to

editorial on the victory. At last something to cheer about for England

and Bombardier got in on that tide of feeling."

Client: Bombardier

Medium: Press ad in The Daily Telegraph

Media planning and buying: Keith Hallett and Jason Brumpton at Equinox


Creative: Team Saatchi

Brief: Identify opportunities to associate Bombardier with English

sporting excellence