MEDIA CHOICE: Ian Darby, Campaign's acting media editor, picks the Cats & Dogs cover wraps in The Beano and The Dandy

"The launch of Cats & Dogs on video is the occasion for some

Christmas canine versus feline fun. For the first time ever, The Dandy

and The Beano have been cover-wrapped. The Beano has the 'dogs rule'

cover, to fit with Dennis and Gnasher, and The Dandy has 'cats rule'. A

great way to reach the audience while reflecting the battle in the

film."



Client: Warner Home Video

Medium: Cover wraps on the Dandy and Beano

Media planning and buying: Andreas Nicolaou at Manning Gottlieb Media

Creative: DKA

Brief: Use the rivalry between the two publications to reflect the war

between the cats and dogs in the film