MEDIA CHOICE: Ian Darby, Campaign's acting media editor, picks the Cats & Dogs cover wraps in The Beano and The Dandy

"The launch of Cats & Dogs on video is the occasion for some

Christmas canine versus feline fun. For the first time ever, The Dandy

and The Beano have been cover-wrapped. The Beano has the 'dogs rule'

cover, to fit with Dennis and Gnasher, and The Dandy has 'cats rule'. A

great way to reach the audience while reflecting the battle in the


Client: Warner Home Video

Medium: Cover wraps on the Dandy and Beano

Media planning and buying: Andreas Nicolaou at Manning Gottlieb Media

Creative: DKA

Brief: Use the rivalry between the two publications to reflect the war

between the cats and dogs in the film

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus