MEDIA CHOICE: Ian Darby, Campaign's media editor, picks Bic's giant razor poster for the launch its new Comfort Twin shaver

"The Essex countryside has it all: windmills, manor houses, wildlife and now a 20-foot-tall razor. Driving through the rolling fields, Bic's special build poster really stands out. It shows a giant razor leaning against a huge white billboard with a shaved strip of grass running from the roadside to the billboard. This seemed like a great way to help achieve an impact for the launch of Bic's new disposable razor - the Comfort Twin.

The cut grass and the clean billboard inject a touch of humour and difference to the campaign, especially when set against the macho television advertising of Gillette and Wilkinson."

Client: Bic
Medium: Special build poster
Media planning and buying: Michael Aneto at BLM
Media Creative: TBWA/London
Brief: Reinforce Bic's position as a brand leader in the disposable
market by generating awareness of the new Comfort Twin shaver.

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