The cut grass and the clean billboard inject a touch of humour and difference to the campaign, especially when set against the macho television advertising of Gillette and Wilkinson."
Medium: Special build poster
Media planning and buying: Michael Aneto at BLM
Media Creative: TBWA/London
Brief: Reinforce Bic's position as a brand leader in the disposable
market by generating awareness of the new Comfort Twin shaver.