"The posters stand out and create a great talking point but the only problem is the repetitive, tinny nature of the voice itself. Close to closing time on Saturday night, I saw one bloke trying to rip one of the posters off the wall, such was his frustration at hearing it time after time. But then another two-syllable word beginning with 'w' probably best described him."
Client: PZ Cussons
Medium: Ambient in washrooms
Media planning and buying: Steven Gregory and Kath Duggan at
Brief: Prick the nation's consciences about their hand-washing habits,
building the fun "squirts" characters into recognised brand spokespeople