"However, a closer read of the copy reveals that the job on offer is chief executive of Global Corp, a job for someone 'not afraid to put his cojones on the line'. The execution comes complete with a phone number that links to an hilarious answerphone message from the head of Global Inc. This is a subtle way of expressing the central brand idea of 'are you power mad?'"
Client: Energizer UK
Medium: Press ads
Media planning and buying: Louise Kemm at Initiative Media
Creative: Burkitt DDB
Brief: Build profile and personality for the Energizer brand