"The NSPCC has decided to launch the latest stage of its 'full
stop' campaign with an innovative poster at Waterloo station. Arriving
bleary-eyed last Friday morning, I saw this giant moving poster site
showing a young girl staring through a window.
"The clever and impactful bit is provided by new technology that shows
the girl's face constantly changing on film that runs for 24 hours.
Moving in every sense."
Client: NSPCC
Medium: Poster at Waterloo station using new Perpetual(TM) technology
Media planning and buying: None
Creative: Saatchi & Saatchi
Brief: Use the most modern communication methods to get across the
message that child protection is everybody's responsibility
