MEDIA CHOICE: Ian Darby, Campaign's media editor, picks the NSPCC's latest "full stop" campaign poster

"The NSPCC has decided to launch the latest stage of its 'full

stop' campaign with an innovative poster at Waterloo station. Arriving

bleary-eyed last Friday morning, I saw this giant moving poster site

showing a young girl staring through a window.

"The clever and impactful bit is provided by new technology that shows

the girl's face constantly changing on film that runs for 24 hours.

Moving in every sense."

Client: NSPCC

Medium: Poster at Waterloo station using new Perpetual(TM) technology

Media planning and buying: None

Creative: Saatchi & Saatchi

Brief: Use the most modern communication methods to get across the

message that child protection is everybody's responsibility

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