"The creative message, using lines such as 'Who doesn't want to be a millionaire?' and 'Who wants to beat a tickly cough?', was a great fit alongside editorial in papers including The Sun, Daily Mail, Daily Express and Daily Mirror.
"Quick thinking has provided the opportunity for Veno's to be associated with one of the most talked-about stories of the moment."
Medium: National press advertising
Media planning and buying: Kim Iwanczyszyn at MediaCom
Brief: Generate exposure for the Veno's brand by linking it with the Who
Wants to be a Millionaire? court case