Reviewing ITV2 at the weekend reminded me of our company party last
week, where on the same dance floor the cool, young things moved
elegantly and with dignity alongside me, desperately trying to pretend I
could compete with my ’one dance for all tracks’ fit-like spasm.
I was very impressed with my 48-hour test drive of ITV’s shiny new
The team has been very smart by threading in firm favourites but also
giving them a twist. For example, Emmerdale gets a Sunday omnibus
scheduled ahead of Eastenders. The Street runs about two weeks behind
ITV, providing a handy catch up opportunity, and there are highlights of
There are also plenty of new offerings to whet the appetite and balance
the tried and tested acts. ITV has set about repackaging popular faces:
Trevor McDonald hosts Trevor McDonald meets ... This week he met Lenny
John Suchet gets a series and Reg Gutteridge teams up with Harry
Carpenter in an inspired duo reviewing great boxing matches.
Rising stars get a chance to spread their wings, such as Katie Derham
with her media magazine, and the Saturday football results service,
Football First, is as good as Sky’s, if not better.
ITV2 represents a breath of fresh air for any multi-channel home, a
palatable cocktail that combines the best of ITV with fresh,
interesting, high-quality programming that should make C4, C5 and Sky