MEDIA CHOICE: Jeremy Lee, Campaign's media reporter, picks Warner Village Cinemas' updated film listings in taxis

"There are some questions you should never ask a taxi driver: 'just where do you stand on capital punishment?'; 'bus drivers are charming, aren't they?'; 'Margaret Thatcher totally ruined this country, didn't she?' However, if you want to know the time of the next showing of Star Wars Episode 2 at the Warner Village in Leicester Square, you might be lucky thanks to the new campaign of liveried Warner Village Taxis which are currently prowling the West End. No they haven't trained the drivers to answer your film enquiries politely and knowledgeably; they've fitted LED screens in the back of the cab, which display the latest film listings - constantly updated by modem. If advertisers insist on invading every last inch of our lives, the least they can do is provide a useful service."

Client: Warner Village Cinemas
Medium: Taxis
Media planning and buying: Penny Logier and Emily Hirschman at MediaCom
and Vicky Slater at Posterscope
Creative: HDM
Brief: Reinforce the Warner Village brand message by highlighting the
key values and benefits of visiting a Warner Village Cinema in London

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