MEDIA CHOICE: Jeremy White, Campaign reporter, picks Thames Water's poster on London's Cromwell Road

"Bates has come up with an inventive three-dimensional poster that

uses water to make its pieces move.

"To illustrate the different ways we use H2O, water flows from a

showerhead and through the various pieces of the poster, including a

toilet that flushes.

"The sequence ends with the spinning of the Thames Water logo in a

washing machine, Next to this two t-shirts contain the message 'and all

this for well under one penny a litre'."

Client: Thames Water

Medium: Poster

Media planning: Kathy Jones at Bates UK

Media buying: Steve Sims at Meridian

Creative: Bates UK

Brief: Help consumers to associate the water that they use in every day

life with Thames Water and highlight that it offers great value for