’Opposite Queensway tube station, dominating the corner of the
street, is an enormous piece of ’Scaffoltising’ - a massive poster
wrapped around a building’s scaffolding. The poster features giant
versions of the Orange Wirefree Orangutans.
’The combination of medium and creative works really well to make the
campaign come to life. The Orang-utans seem almost to be hanging off the
side of the building.
’In my humble opinion, this is a great piece of media buying - it
animates and gives greater substance to the creative execution.
Mediapolis was obviously thinking about the campaign.’
Client Orange Medium Posters on buildings with scaffolding
Media planner/buyer James Smith, Mediapolis
Brief Support the key line in Orange’s new ad campaign - ’with Orange
you are free to follow your natural instinct to communicate ... Whenever
you want, wherever you are, however you want’ - using innovative media