MEDIA CHOICE: John Tylee, Campaign's associate editor, picks The Sun's perimeter ad for England's 5-1 demolition of Germany in the World Cup qualifier

"As well placed and as opportunistic as a Michael Owen volley, this

bit of fancy footwork not only planted the redtop firmly alongside the

fans on the touchline but helped fire up Beckham's boys to do their

stuff.



And a much more effective way of staying onside with the supporters than

a silly stunt with a girl oompah band. One more strike against the BBC's

threadbare claim to be an ad-free zone - and a welcome acknowledgment

that England's Swede is no turnip."



Client: News Group Newspapers

Medium: Perimeter ad at the Olympic Stadium, Munich

Media planning and buying: Matthew Landeman at Carat

Creative: TBWA/London

Brief: Demonstrate The Sun's support for the England football team



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