'Trundling along to the tube this week I spotted a red envelope
dangling from one of the branches of a cherry tree. The envelope's
address said: 'Money doesn't grow on trees'.
'This sparked my curiosity and pulling down the envelope I found a card
declaring: 'You have found some money - courtesy of Virgin Cola', along
with a five pound note. The note added that there were a number of
options for what I could do with the fiver - one of which was to send it
in the enclosed SAE to Comic Relief, and Virgin Cola would send another
fiver to match it.
'It's mad but inspired - branchvertising lives in NW6!'
Client: Virgin Cola
Medium: Ambient media using trees
Conceived by: Andrew Edwards, Ben Gilbey and Roberto D'Andria at Bear
Execution: Cunning Stunts
Brief: Emphasise Virgin Cola's support of Comic Relief.