MEDIA CHOICE: Laura James, the media director at PHD, applauds last week's national advertising campaign by Metro

Laura James, the media director at PHD, applauds last week's

national advertising campaign by Metro and its print run of 50,000

issues that featured blank advertising spaces.



"In this marketplace, for a paper to take such a confident position

gives advertisers a boost.



"We really appreciate it when a media owner markets itself well and

Metro has made a fantastic job of it. It has tended to focus on

marketing to advertisers and media agencies, so has created a very

strong brand very quickly."



Client: Metro

Medium: Double page ads in national press and part of last Monday's

print run containing blank ad spaces.

Media planning: Will Collins at Naked Communications and Mike Anderson

at Metro

Media buying: Andrew Sherman at MediaVest

Creative: Banc

Brief: To build Metro's reputation as pioneering brand by putting its

money where its mouth is and spending during the downturn.



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