"The selected media has been the perfect environment to employ Bond-like humour to compare the latest features on the Jaguar XKR to 007's famous car gadgetry. Target programmes have included ITV's Essential Bond, Bond Songs, Die Another Day Premiere, The Making of Die Another Day Script to Screen and Best Bond Moments. Jaguar also purchased its first spot on Five, a dedicated 5th Gear special all about Bond cars."
Medium: National television
Media planning: Martin Gibbins at MindShare
Media buying: Alex Ponsford at MindShare
Creative: Rainey Kelly Campbell Roalfe/Y&R
Brief: Maximise awareness of Jaguar being an official James Bond partner
for Die Another Day