MEDIA CHOICE: Lisa Campbell chooses the ’vote for London mayor’ campaign printed on the back of tube tickets

’I really enjoyed the irony of sitting on a sweaty tube in the middle of a dark tunnel, fretting that I was late for a meeting, when I found that the tube ticket I was clutching in my hot hand had an ad on the back reminding Londoners to vote for a London mayor.

’I really enjoyed the irony of sitting on a sweaty tube in the

middle of a dark tunnel, fretting that I was late for a meeting, when I

found that the tube ticket I was clutching in my hot hand had an ad on

the back reminding Londoners to vote for a London mayor.



’It was the perfect ad placement. There really isn’t a better way of

motivating people to vote. It reinforced one of the issues that matters

most to Londoners - transport, which is something the new mayor will be

addressing.



’The campaign also targets people stuck in traffic on London’s buses.

While they choke on fumes their bus ticket reminds them to vote. I’m

sure they will.’





Client: The COI and the Department of Environment



Medium: Underground tickets



Media planning: Nick Vowles at WCRS



Media buying: Portland Outdoor Advertising



Creative Agency: WCRS



Brief: Encourage people to vote in the London mayoral elections.