"'Respect the bread' is a great campaign idea for Warburtons. Its
real strength is that it's an idea that easily translates across any
media.
"I had seen the TV work, which I loved, but my favourite part of the
campaign is the duck pond signs. They are just a great example of an
ambient media idea which is relevant, fun, yet still works hard for the
brand."
Client: Warburtons
Medium: Signs in ponds
Media planning: Hugh Todd and Adam Scholes at Bartle Bogle Hegarty
Media buying: PD3
Creative: Bartle Bogle Hegarty
Brief: Extend the "respect the bread" campaign into ambient media
