MEDIA CHOICE: Lisa Fielden, the advertising manager of Toyota GB, chooses the Warburtons "respect the bread" pond signs

"'Respect the bread' is a great campaign idea for Warburtons. Its

real strength is that it's an idea that easily translates across any


"I had seen the TV work, which I loved, but my favourite part of the

campaign is the duck pond signs. They are just a great example of an

ambient media idea which is relevant, fun, yet still works hard for the


Client: Warburtons

Medium: Signs in ponds

Media planning: Hugh Todd and Adam Scholes at Bartle Bogle Hegarty

Media buying: PD3

Creative: Bartle Bogle Hegarty

Brief: Extend the "respect the bread" campaign into ambient media