"A small market spend often means that ads can get lost in the vast
array of magazine double-page spreads. This ad for Nimble really stands
out, mainly because at first glance you just see the woman's skin. When
you hold the magazine away from your body, the full effect hits you. It
makes a really refreshing change from the usual sandwich photo."
Client: British Bakeries
Media planning and buying: Daliah Reinhold at BBJ
Creative: Malcolm Moore Deakin Blazye
Brief: Refresh traditional ways of approaching advertising for bread by
using media solutions that make women interact with the ad on the page.