MEDIA CHOICE: Mairi Clark picks an ad for Nimble in Marie Claire

"A small market spend often means that ads can get lost in the vast

array of magazine double-page spreads. This ad for Nimble really stands

out, mainly because at first glance you just see the woman's skin. When

you hold the magazine away from your body, the full effect hits you. It

makes a really refreshing change from the usual sandwich photo."

Client: British Bakeries

Medium: Press

Media planning and buying: Daliah Reinhold at BBJ

Creative: Malcolm Moore Deakin Blazye

Brief: Refresh traditional ways of approaching advertising for bread by

using media solutions that make women interact with the ad on the page.