MEDIA CHOICE: Mark Robinson, the chairman of Beatwax, picks Tango's use of a three-dimensional orange in its latest outdoor campaign

"I was intrigued to see Tango going back to its roots with the return of 'You know when you've been Tango'd' in its latest campaign for the nation's favourite orange fizzy drink. A new dimension to the campaign has installed itself on Oxford Street this week. Negotiating my way past some grunting youths, I was confronted by a bus shelter that had literally been punctured by a giant orange.

"The success of the execution is in the texture, colour and scent of the material used to create the 3D orange. The execution takes over both sides of the shelter, and was so rivetting that a small cluster of inquisitive shoppers had formed around me as I turned to leave. I've since been told these are up across the UK - good to see someone taking specials beyond the Cromwell Road."

Client: Britvic
Medium: Posters
Media planning: Malcolm Russell and Joshua Grant at MindShare, Elena
Iordanou at MindShare Outdoor
Media buying: Emily Bushell and Peter Whelan at Portland Outdoor
Creative: Clemmow Hornby Inge
Brief: Raise brand visibility close to the point of purchase by bringing
the excitement and disruptive nature of Tango to the high street

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus