MEDIA CHOICE: Matt Thompson, group marketing director of Auto Trader, chooses the Budweiser ad in the January issue of the lads’ magazine, Maxim

’Following on from the Budweiser frogs and chameleons TV campaign, the ’Top Secret’ notebook develops the plot. It is published as a mounted supplement and contains Louie the Lizard’s secret plans to kill off the Budweiser frogs so he can step into their shoes as the ad’s new star.

’Following on from the Budweiser frogs and chameleons TV campaign,

the ’Top Secret’ notebook develops the plot. It is published as a

mounted supplement and contains Louie the Lizard’s secret plans to kill

off the Budweiser frogs so he can step into their shoes as the ad’s new

star.



’The off-beat humour - including sketches of exploding decoy girl frogs

and radio-controlled crocodiles - matches Maxim’s irreverent tone, and

Budweiser’s target audience of young males will relate to it. Check out

the disclaimer on the back: ’Budweiser do not condone cruelty to animals

or amphibians. Budweiser do make great beer.’’



It’s different, slightly bizarre, well targeted and entertaining.





Client: Anheuser-Busch



Medium: Men’s magazines



Media Agency: GCI Group



Media Planner/ Buyer: Mark Landsberg



Creative: BMP DDB



Brief: Use magazines to highlight finale to the TV brand campaign.



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