’If there was ever a film crying out for a piece of bravura media
buying, it’s Groundhog Day. The movie is a simple, yet brilliant,
concept of a weatherman making the most of the fact that he is stuck in
an eternally repeating day. The film feels like it could have been
scripted by an adman, so it’s perhaps not surprising that it got the
creative juices flowing at AMS Media.
’By using the first two 30-second spots in the film’s initial commercial
break, AMS transformed a Red Bull ad by the German creative agency
Kastner & Partners into a clever parody of the movie itself, giving the
impression that a pedestrian’s sufferings at the hands of an incontinent
bird were themselves being endlessly repeated.’
Client Red Bull Medium ITV Media planning and buying Oliver Preston and
Steve Jenkins at AMS Media Creative Kastner & Partners Brief Seize an
opportunity to parody the film’s storyline, proving that you don’t need
a convoluted idea to achieve media impact.