MEDIA CHOICE: Matthew Cowen picks the Red Bull spot in last week’s showing of the film Groundhog Day

’If there was ever a film crying out for a piece of bravura media buying, it’s Groundhog Day. The movie is a simple, yet brilliant, concept of a weatherman making the most of the fact that he is stuck in an eternally repeating day. The film feels like it could have been scripted by an adman, so it’s perhaps not surprising that it got the creative juices flowing at AMS Media.

’If there was ever a film crying out for a piece of bravura media

buying, it’s Groundhog Day. The movie is a simple, yet brilliant,

concept of a weatherman making the most of the fact that he is stuck in

an eternally repeating day. The film feels like it could have been

scripted by an adman, so it’s perhaps not surprising that it got the

creative juices flowing at AMS Media.



’By using the first two 30-second spots in the film’s initial commercial

break, AMS transformed a Red Bull ad by the German creative agency

Kastner & Partners into a clever parody of the movie itself, giving the

impression that a pedestrian’s sufferings at the hands of an incontinent

bird were themselves being endlessly repeated.’





Client Red Bull Medium ITV Media planning and buying Oliver Preston and

Steve Jenkins at AMS Media Creative Kastner & Partners Brief Seize an

opportunity to parody the film’s storyline, proving that you don’t need

a convoluted idea to achieve media impact.



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