MEDIA CHOICE: Mike Ironside, the managing director of The Mail on Sunday, is rather taken with Shine's lenticular cover

'With a huge and growing number of women's magazines these days, it

can be hard for a publication to achieve standout. However, the

Shine/Herbal Colour lenticular is so eye-catching and engaging, that it

will instantly grab attention.

'Being interactive, it has the added bonus of involving readers with the

hair dye colour advertised, drawing them into the red theme continued

within the magazine. It's a fantastic and innovative use of the


Client: Clairol Herbal Essenses

Medium: Lenticular front cover on Shine magazine

Media Agency: MediaVest

Media planning: Megan Horner and Caroline Butterworth

Media buying: Sarah Griffin

Creative: Attic Futura

Brief: Create standout for the new sub-range of Clairol Herbal Essenses

'Reds' range.


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