MEDIA CHOICE: Orange

Glen Mutel, a reporter at Campaign, picks Orange's outdoor activity supporting its picture messaging service.

48-sheets for Orange's picture messaging service, we have a rare example of the medium being used intelligently. The ads continue the theme of the TV spots, with a human face becoming more and more apparent within the face of a rock the closer one gets to the poster. It was good to see the Dynamic Image billboards used for their relevance rather than just their novelty. Media Planning Group organised the reproduction of one of the faces from the TV ads cut into a crop circle. Lowe may have resigned the Orange account, but this work will live on at least until next harvest."

Client: Orange

Medium: 48-sheet posters and crop circles in Wiltshire and Berkshire

Media planning and buying: Sam Ashton at Media Planning Group

Creative: Lowe (original concept), Hive Associates (48-sheets) and

Circlemakers (crop circles)

Brief: Communicate the launch of Orange's picture messaging service with

original ideas

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