"This campaign is a brilliant example of product interaction.
Tailored posters are placed in positions uniquely linked to their
Pointers link the poster to objects around it. This grabs the observers'
attention, reels in their curiosity and leads them on to the end product
- the bottle of Sprite.
"In this way, the creative is treated more like a game than a quick
glance and is brought to life as the product sits with real objects
around the observer."
Medium Mega-profile poster sites in London, Birmingham and Manchester
Media planning Tim Elton and Paul Thompson at BBJ
Media buying Frank Bryant and Liz Thompson at Posterscope
Creative Lowe Lintas
Brief Create an impact on passers-by through a combination of giant
posters linked to real local features