"No consumer who sees this giant poster can fail to get it, make the link with the TV ad and then enjoy it. What more could a buyer want? You know exactly where it is, when, and, thanks to the new measurement system, how many people have seen it. Fresh media thinking, good execution, sexy armpits!"
Client: Lever Faberge
Medium: Truck advertising
Media planning and buying: Nick Kidney and Kevin Stark at Bartle Bogle
Creative: Bartle Bogle Hegarty
Brief: Bring the Lynx effect to the roadside