MEDIA CHOICE: Philip Carter, creative director of Carter Wong Tomlin, chooses Honda's lawnmower strip ad that ran last weekend at the bottom of The Daily Telegraph's Saturday gardening supplement

'This was either a fantastic opportunity realised - if the agency

had prior knowledge of the front page content - or a brilliant stroke of

luck.



Either way, the client appears to get a full-page ad while only paying

for a small slice at the foot of the page. Surely this would have

grabbed the attention of most readers, green fingered or not, among the

raft of supplements?'



Client: Honda



Medium: Daily Telegraph Saturday gardening supplement



Media planning and buying: Ian Southey at TCS Media



Creative: Golley Slater & Partners



Brief: Reinforce the message that Honda is a manufacturer of lawnmowers.



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