Anna Griffiths chooses Lever Brothers ambient media campaign of 15
million scented bus tickets advertising Radion Sunfresh: ’Contrary to
expectations, Campaign is not all champagne and taxis - I travel to most
places by bus or tube. The downside, of buses in particular, can be
unpleasant, lingering smells emanating from seats - and people - so a
clean smelling bus ticket could prove useful.’ Media strategy: Julian
Nichol at Initiative Media; planning and buying: Adam Clark at Brann;
creative: Chris Hyde and Bob Crampton at Brann.
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