MEDIA CHOICE: Radion Sunfresh

Anna Griffiths chooses Lever Brothers ambient media campaign of 15 million scented bus tickets advertising Radion Sunfresh: ’Contrary to expectations, Campaign is not all champagne and taxis - I travel to most places by bus or tube. The downside, of buses in particular, can be unpleasant, lingering smells emanating from seats - and people - so a clean smelling bus ticket could prove useful.’ Media strategy: Julian Nichol at Initiative Media; planning and buying: Adam Clark at Brann; creative: Chris Hyde and Bob Crampton at Brann.

Anna Griffiths chooses Lever Brothers ambient media campaign of 15

million scented bus tickets advertising Radion Sunfresh: ’Contrary to

expectations, Campaign is not all champagne and taxis - I travel to most

places by bus or tube. The downside, of buses in particular, can be

unpleasant, lingering smells emanating from seats - and people - so a

clean smelling bus ticket could prove useful.’ Media strategy: Julian

Nichol at Initiative Media; planning and buying: Adam Clark at Brann;

creative: Chris Hyde and Bob Crampton at Brann.