"My favourite shows a woman rejoicing at the beer's arrival despite the keg having crushed her vintage sports-car. The cars on pick-up trucks crushed by giant kegs are a great way of enhancing this idea and inject some fun into the sometimes stuffy premium lager market. Apparently they will be cruising around five cities over the next couple of weeks visiting football matches and drinking circuits.
"I'm sure heads will be turning. They did in Manchester with this one."
Client: Heineken UK
Medium: Pick-up trucks
Media Planning: Ben Johnson and Elena Iordanou at MindShare
Media Buying: Emily White and Katherine Palmer-Tomkinson at Portland
Creative: Clemmow Hornby Inge and Amber Media
Brief: Announce the arrival of 5 per cent Heineken