MEDIA CHOICE: SEX AND THE CITY

Excellent Channel 4 marketing and continuous editorial coverage drove me to watch the first two episodes of drama Sex And The City.

Excellent Channel 4 marketing and continuous editorial coverage

drove me to watch the first two episodes of drama Sex And The City.



As an avid fan of ER, Frasier and Ally McBeal, I was sure that this new

US series promising to break the taboo of sex and the single girl would

also appeal to me (even though I am 30 and married).



I did enjoy it but have to say straight up that I did not find it

particularly shocking in content or realistic in its view of successful,

30-something women in singledom (well not from where I come from

anyway).



I thought that the sex scenes in BBC’s The Lakes were more explicit than

this and the topics that they discussed - for example, can women have

one-night stands without emotion and why do some men only go for models?

- are not exactly ground-breaking.



I also found the women’s serious approach to sex unrealistic. Most girls

I know only talk about this topic in a humorous inebriated way - maybe

this is a Brit thing - either way, neither of these episodes had much

humour in them.



Now, with my work head on, I am sure it will prove to be a great

environment for reaching that elusive light TV viewing young

women/executive.



Advertisers such as L’Oreal, Biore, Cadbury’s Highlights and Citroen

Xsara have already realised this. How long will it take for the Renault

’Four centimetres’ ad to appear?



The programme has the added advantage of minimum wastage - I know my

mother-in-law won’t watch it and most men won’t watch it again since the

programme did not live up to its ’explicit sex’ claim!



Good work by C4 to get in the early episodes and build viewer loyalty

before ITV rescheduled News at Ten.



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