"As a consumer, it made me smile and I put the Tower of London back on my 'potential places to visit' list. As a media practitioner, I thought the Tower of London has used a small part of a potentially huge space, for a fraction of the cost, but with all of the effect. I hope visitor numbers soar."
Client: Tower of London
Medium: Outdoor activity in London
Media planning: Ben Wood at Miles Calcraft Briginshaw Duffy
Media buying: Derek Manns at Starcom Motive
Brief: Encourage potential visitors to take a new, intriguing and
entertaining view of the Tower