"The average punter won't know that an ad smack in the middle of a
page is called an 'island site', but it does look like an island
surrounded by editorial and is the perfect place to put an ad for the
DVD/video release of Castaway.
"Placing the Castaway ad on the Hollywood Gossip page of OK! makes Tom
Hanks on his island really stand out."
Client: DreamWorks and Twentieth Century Fox
Medium: First "island site" in OK!
Media planning and buying: Ben Gordon at MediaCom
Creative: Green Ink
Brief: Do something that varies from the usual run of press ads for the
launch of the Castaway video and DVD. Use the association of Tom Hanks
with Hollywood stars to create standout
