’Driving to work every day means that my exposure to posters is
very high. It continually surprises me how much creative on this medium
is of a poor quality.
’Smart, simple ideas which demonstrate synergy with the product that
they are promoting will always catch my eye - which is exactly what drew
me to the Supergrass poster.
’The posters use a special printing technique which means that by day
the band members are displayed, while at night the visual becomes
skeletons of the band, which is actually the cover for the new
album.
’It even persuaded me to go out and buy the record.’
Client Parlophone
Medium Outdoor
Media planner Gareth Jones, Carat
Media buyer Glen Wilson, Posterscope
Creative agency In-house
Brief Launch the new Supergrass album in a clever and creative way
