"Doubtless aware of the mixed reception these interlopers engender, London Underground is experimenting with licensed buskers this summer; and Carling has branded miniature stages at a dozen or so key tube stops in London.
"Sure, it might take some of the romance away. But if it also removes that useless Noel Gallagher wannabe from my morning, it could actually be saving a life."
Client: Coors Brewers
Medium: Underground activity at special Viacom outdoor sites
Media planning: Andrew Mortimer and Lee Moran at Vizeum
Media buying: James Copley at Poster Publicity
Creative: Leith London
Brief: Establish Carling's position as a committed supporter of London's
underground music scene and grass-roots talent by providing humour and
entertainment to commuters