'It's very hard these days to cut through with a dotcom advertising campaign. But the recent flyposters for britart.com worked a treat for me.
'I was sitting at some traffic lights on Wellington Road last Saturday when I noticed alongside me, stapled to the railings, a poster that described the railings as if they were an art installation, referring to their size, material, a reference to their political agenda and date.
'As in the nature of all good modern art, it was transitory - the poster had disappeared by Monday, but I was still persuaded to visit the britart.com site, which sells limited edition prints of modern art.'
Media buying Tim Bullen, Red Media
Media planning Shifra Steinberg, Red Media
Brief Project and demonstrate a series of brand values for britart.com.